Complex website promotion
Complex website promotion is a comprehensive solution for any business to increase its income. We will select the promotion tools that are suitable for you and provide recommendations on budgeting. The use of several promotion channels gives a synergy effect that will bring better results than separate promotion channels.
- contextual advertising
- SEO-promotion
- Targeted advertising
- SMM-promotion
- WEB/BI analytics
- Promotion of online stores
Implementation of a comprehensive promotion strategy.
We will implement a well-designed comprehensive strategy that will increase the number of orders and the company's profit.
Work with your entire audience using different promotion tools.
We comprehensively engage all sites where there are potential customers.
Building a funnel for your goals and objectives.
We will combine all promotion channels into one system and build a funnel specifically for your goals and objectives to move potential customers from the first touch to purchase.
For any site or online store, the complex promotion gives a better effect than using separate tools. Therefore, we have combined several services into one “comprehensive website promotion” for maximum effectiveness.
How do SEO and PPC complement each other?
Many people compare these 2 important tools in the hope of picking one for themselves. But we advise you not to choose, but to use both tools, solving separate tasks for each of them. It should be borne in mind that SEO is a work for the future and over time the results achieved will remain for a long time. While contextual advertising results (PPC) are instant results, that is, after the launch of an advertising campaign, sales can be on the same day. If you advertise on an unoptimized site, then Google advertising will cost you more. Page quality is an important factor influencing CPC. Thus, by increasing the relevance of page content, you can lower your CPC and win auctions more often at the same bid.
At the same time, for the growth of SEO indicators, it is also important to include contextual advertising, especially in the early stages of promotion. One of the important ranking factors is user behavior. When a target visitor goes to a page on your site, makes a choice of a product, or makes an order – all this shows Google that people like the site, and its position in the issue grows. Which of the promotion channels will become the main one for your project will depend on many factors, in particular, on your niche. However, SEO optimization is not suitable for quickly informing, in particular, about promotional and seasonal offers, discounts, and sales.
On the other hand, if low-frequency keywords bring you income, then you can’t do without high-quality SEO optimization. If keywords have too low a search volume, Google ads may not trigger impressions for those keywords (low search status issue). An optimized site allows us to run a special kind of advertising, dynamic search campaigns. It is especially effective when the project has a large assortment. If you advertise on an unoptimized site, then Google advertising will cost you more. Page quality is an important factor influencing CPC. Thus, by increasing the relevance of page content, you can lower your CPC and win auctions more often at the same bid.
How does SMM affect SEO?
SMM and SEO are very closely related: links from Facebook, Instagram, Linkedin, Google My Business, and other social networks affect rankings, while search engines put a lot of emphasis on account authority. But not everything is so simple – these links are closed with a nofollow tag (that is, these links are not indexed). Therefore, activity in social networks can affect the position of the site in the search directly and indirectly.
Direct factors influencing the ranking:
- Social signals – user activity in a group / public page is tracked and analyzed by search bots, and links to communities often get into the results along with the main site.
- Traffic – you add interesting content to your site and publish links on social networks, users follow them – then they share links with their friends and thus traffic grows.
- Links – if they are not indexed, they are still counted as bonuses to the usefulness of the resource for users.
Indirect factors:
- Behavioral – these indicators have a very strong impact on search engine results. This includes browsing depth, total time on the page, and bounces. A user who has landed on your site from a post in their feed is already more engaged because your content is relevant to their interests. In this case, the likelihood that he will stay longer on your site is greater.
- Search engines take into account any user interactions in social networks and on the site. Therefore, it is important to indicate on your resource not just in text form that you have social networks, but also put down buttons/links to them.
The cost of promoting these tools is different, but to increase brand awareness and conversion, we do not recommend choosing one thing, it is better to work in a complex with SMM and SEO.
How do we work together with contextual and targeted advertising?
Since buyers of goods/services have different degrees of demand formation, we can first help generate this demand using Facebook ads, and then get a sale after the same user, with already formed demand, goes to the search network to find yours. product/service.
To improve results, we use cross-platform remarketing. If a user searches for your products or services on the Google search network and visits your website, we can later show them remarketing ads on Facebook. Conversely, a user who came to the site from a social media ad will see remarketing banners on the Google Display Network.
Contextual advertising
Contextual advertising is a flexible tool that allows you to solve a variety of business tasks, from increasing brand awareness to sales. However, the approach will be different for eCommerce projects and advertising service sites; for companies with a strong brand name, and for companies that have just started their journey. We accompanied projects in various fields of activity on the way of development and we understand that each project is individual. Therefore, we will not do a typical setup for you, but we will select what is right for you.
Contact us to get a media plan prepared specifically for your business!
Separate contextual advertising services
To get the best result, we combine tools. In addition to the full contextual advertising package, we offer:
- Google Shopping
- The one-time setting of contextual advertising
- Advertising account audit
- Contextual advertising in Google Adwords
- YouTube video ads
- Promotion of online stores
- Integrated website promotion
Benefits of contextual advertising:
- Rapid traffic growth
- Lead Generation
- Increasing brand awareness
- income growth
You need an audit of an advertising company if:
- Wasting money on social media ads and not seeing results
- Do you think that you will not be able to achieve the best result in your niche?
- Do you want more sales and revenue?
- You can’t aim at the right audience - you want to cover everyone with one advertising campaign, and as a result - no one clicks on the ad
- Do you want to check if your current contractors have missed anything in the advertising settings?
Search Engines Optimization (SEO)
Website promotion is a set of measures aimed at making your website more attractive in the eyes of search engines. The purpose of such a promotion is to show the site in the first position in the organic search results.
The higher the site is in the search results for targeted queries, the more traffic on your site, respectively, the more potential customers for the company.
Contact us to get a media plan prepared specifically for your business!
Features of SEO traffic
According to research, 80% of website traffic comes from searches. The vast majority of people have more confidence in organic search results than in advertising.
Organic traffic usually brings in the warmest, ready-to-buy visitors compared to other promotion channels.
To get the best result, we combine the tools:
- – SEO audit
- – SEO in development
- – Internal website optimization
- – Compilation of the semantic core
- – Output from filters
- – Promotion of online stores
- – Integrated website promotion
Features of SEO traffic
- – You have a highly competitive niche where the PPC auction is overheated and the CPC is too high.
- – You have a project with a large assortment of products – each product card can serve as a landing page for a potential buyer.
- – If the site traffic is high, the structure is not clear, and users leave the site without finding what they were looking for.
- – You’ve run PPC ads and want to optimize your page’s Quality Score to reduce your CPC.
The benefits of search promotion:
- – Position Improvement;
- – Traffic growth;
- – Transaction Growth;
- – Income growth.
Targeted advertising (Targeting)
Targeted advertising is paid advertising on social networks. Social networks are in 3rd place in terms of traffic, second only to news and streaming services. Every day, hundreds of millions of people communicate on Instagram and scroll through the feed on Facebook. Therefore, targeted advertising is one of the best tools for getting quick feedback on your advertisements, researching the market, and establishing an emotional connection between your brand and your target audience.
Features of SEO traffic
According to research, 80% of website traffic comes from searches. The vast majority of people have more confidence in organic search results than in advertising.
Organic traffic usually brings in the warmest, ready-to-buy visitors compared to other promotion channels.
To get the best result, we combine the tools:
- – SEO audit
- – SEO in development
- – Internal website optimization
- – Compilation of the semantic core
- – Output from filters
- – Promotion of online stores
- – Integrated website promotion
Features of SEO traffic
- – You have a highly competitive niche where the PPC auction is overheated and the CPC is too high.
- – You have a project with a large assortment of products – each product card can serve as a landing page for a potential buyer.
- – If the site traffic is high, the structure is not clear, and users leave the site without finding what they were looking for.
- – You’ve run PPC ads and want to optimize your page’s Quality Score to reduce your CPC.
The benefits of search promotion:
- – Position Improvement;
- – Traffic growth;
- – Transaction Growth;
- – Income growth.
Advantages of targeted advertising in social networks:
- Reach and scale the audience.
- Exact hit in your target audience.
- Flexible advertising settings.
- Access to any audience.
- Opportunity to advance without a website.
- Low entry threshold.
Social Media Marketing (SMM)
SMM promotion is one of the easiest and most productive ways to get cherished customers. It involves active communication with social media users through communities. Given the growth in their popularity, the effectiveness of SMM is increasing every day. The promotion of accounts in social networks is carried out by specialists who will make your community a place for active and interested customers.
You urgently need SMM promotion if:
- – You are interested in new clients;
- – You don’t have social media accounts;
- – Management of already existing communities does not bring the desired results;
- – You already have groups in social networks, but there is no way to manage them;
- – You want to reach a new audience;
- – You need a convenient platform for publishing news, photos, and reviews;
- – You want to establish active communication with customers.
How do we implement a social media marketing strategy?
- – We study the features of your company and the entire industry as a whole.
- – We investigate the activities of competitors, analyze their communities in social networks, and identify the pros and cons.
- – We define the target audience, its activity, and preferences.
- – We make a group on social networks and develop a menu.
- – We design the cover and avatar.
- – We fill the group with goods or service descriptions and add photos, prices, and all necessary documents.
- – We create a content plan for the information content of the group.
- – We publish news, promotions, and important information to ensure promotion on social networks.
- – We administer the community: we communicate with users, answer questions, comments, and reviews, and remove spam.
- – We are launching paid promo for posts and targeted advertising.
Branding
Corporate identity, also known as corporate branding, is the main face of the company, its visual image, and public indicator of success. Logos, advertising slogans, uniforms, and souvenirs are the most important components of corporate identity, designed to distinguish you from competitors and attract new customers. Sunleaf OÜ digital agency offers the creation of a modern corporate identity that will become the basis for the development of your business.
Corporate identity from Sunleaf OÜ will solve several urgent tasks:
- – It will create a harmonious and attractive image of the company, which will be clear to both employees and customers.
- – It will allow you to correctly use logos, business cards, colors, and symbols, to find their beneficial use. Enhance the corporate culture.
- – It will unite all external communications of the brand, thanks to which the client will be able to easily identify your company.
- – It will help to unify the brand for customers, make it more recognizable and distinguish it from competitors.
What is corporate style?
Corporate identity is an integral element of a brand book. The latter is a set of laws and rules that the company is guided by when positioning in the external environment. This is a kind of instruction for employees, containing a detailed description of the image of the company and its target audience, a developed corporate identity, an advertising concept, as well as a system of internal communication between staff.
Do you want to order corporate identity? Contact Sunleaf OÜ!
We will fully immerse ourselves in the subject of your company. A detailed study of the product and the market situation will allow us to create an optimal design concept that will bring you profit and distinguish you from similar companies.
We will develop a concise and attractive concept. Our experts will take into account the specifics of your work, assess the nature and needs of customers, and therefore create a corporate identity that is relevant to your company.
We will not finish the job until you are satisfied. An unlimited number of edits and an attentive and competent approach guarantee a positive result of our cooperation. We will not stop until you get a corporate identity that fully meets your requirements.
We will create a unique design for you. Your corporate identity will be modern and extraordinary and will serve you for many years without losing its relevance. We rely on the leading trends in design and do not use templates and other people’s developments.
Web design
Why is a professional approach so important for web design?
Conciseness of forms, the harmony of colors and shades, creative selection of fonts, icons, illustrations, competent technical implementation – all this requires special seriousness and care. Amateur design can play a cruel joke on the reputation of your company. Therefore, professional design, created by a staff of experienced professionals, has several undeniable advantages.
Benefits of web design from Sunleaf OÜ
Adaptability
No matter what device your site is viewed on, it will display correctly. Professional design provides separate versions for monitors, tablets, and phones, which will allow you to fully use your web resource and make purchases on it from any gadget!
User-friendliness
Usability is an important attribute when creating a site or group on social networks. If the buyer easily finds the pages he needs, navigates through the sections without any problems, and can get the necessary information without the help of technical support, he will most likely become your regular customer.
Stylish design solutions
Harmonious color combinations, perfectly matched fonts, interesting thematic illustrations, and unobtrusive banners attract the buyer’s attention. It is pleasant to be on such a resource, to make purchases, because the client sees respect from the owner of the site.
Compliance of design with the theme of the company
The design of the site, groups in social networks, banners, and presentations should directly indicate the activities of the company. A careful selection of shades, textures, and shapes, and a thorough study of competing sites will allow you to create an exclusive design that will become the hallmark of your business and will reflect its specifics favorably.
Web development
Website development cost
Online store
What is included in the basic offer?
- – Creation of clickable prototypes (high fidelity wireframes)
- – Writing technical specifications;
- – Elaboration of commercial and technical factors;
- – Development of a competent SEO structure;
- – UX/UI design;
- – Safe move to a new domain;
- – Audit of the content of the site;
- – Audit of the link mass of the site and competitors;
- – Adding a site to Google Search Console;
- – Detailed study of the product card;
- – Connecting online payment (LiqPay);
- – Testing (after each stage);
- – Personal Area;
- – Meeting the requirements for site loading speed from Google 90+ for mobile and desktop;
- – Filling with your content up to 10 pages;
- – Setting up Google Analytics;
- – SSL certificate (HTTPS);
- – Content management system based on the selected CMS (admin panel);
- – Consultation on the further promotion of the site on the Internet;
- – Training to work with the site (instruction + online call).
Price – from 8500$
Corporate website
What is included in the basic offer?
- – Creation of clickable prototypes (high fidelity wireframes);
- – Writing technical specifications;
- – Elaboration of commercial and technical factors;
- – Development of a competent structure;
- – UX/UI design;
- – Safe move to a new domain;
- – Audit of the content of the site;
- – Audit of the link mass of the site and competitors;
- – Adding a site to Google Search Console;
- – Working with selling trust triggers;
- – Testing (after each stage);
- – Personal Area;
- – Meeting the requirements for site loading speed from Google 90+ for mobile and desktop;
- – Filling with your content up to 10 pages;
- – Setting up Google Analytics.
- – Website transfer to hosting;
- – SSL certificate (HTTPS);
- – Website support for 1 month FREE;
- – Content management system based on the selected CMS (admin panel);
- – Consultation on the further promotion of the site on the Internet;
- – Training to work with the site (instruction + online call).
Price – from 4980$
Landing Page
What is included in the basic offer?
- – Creation of clickable prototypes (high fidelity wireframes);
- – Writing technical specifications;
- – Development of a competent selling structure;
- – UX/UI design;
- – Safe move to a new domain;
- – Working with selling trust triggers;
- – Testing (after each stage);
- – Meeting the requirements for site loading speed from Google 90+ for mobile and desktop;
Price – from 1970$
Site-catalog
What is included in the basic offer?
- – Creation of clickable prototypes (high fidelity wireframes);
- – Writing technical specifications;
- – Elaboration of commercial and technical factors;
- – Development of a competent structure;
- – UX/UI design;
- – Safe move to a new domain;
- – Audit of the content of the site;
- – Audit of the link mass of the site and competitors;
- – Adding a site to Google Search Console;
- – Working with selling trust triggers;
- – Testing (after each stage);
- – Personal Area;
- – Meeting the requirements for site loading speed from Google 90+ for mobile and desktop;
- – Filling with your content up to 10 pages;
- – Setting up Google Analytics.
- – Website transfer to hosting;
- – SSL certificate (HTTPS);
- – Website support for 1 month FREE;
- – Content management system based on the selected CMS (admin panel);
- – Consultation on the further promotion of the site on the Internet;
- – Training to work with the site (instruction + online call).
Price – from 5500$
WEB/BI analytics
Web analytics is essential for your business if:
- – You want to evaluate the quality and quantity of attracted users.
- – You want to determine the most effective sources of user acquisition.
- – You want to identify problem areas of the site.
- – You want to increase website conversion.
- – You want to increase your income.
What methods do we use?
- Studying the target audience
We collect socio-demographic indicators, analyze the interests of users and their behavior on the site
- Analysis of advertising effectiveness
We analyze the channels for attracting traffic, which advertising campaigns led to targeted actions, and what kind of return an advertising campaign gives
- Website traffic analysis
We analyze statistical data, trends, absolute and relative indicators
- Analysis of e-commerce data
We analyze the following indicators: average check, popular products, income in the context of traffic acquisition channels
- Analysis of the behavior of visitors on the site
We analyze the following indicators: interaction with forms, micro-, and macro-conversions
Mobile Application Promotion
Types of app promotion
- – Paid Apple Search Ads
- – Paid Google Ads (UAC)
- – Paid Facebook & Instagram Ads
- – Organic promotion of Google Play and App Store
Details about each direction
With Apple Search Ads, you can promote your apps to the top of the App Store search results.
It’s an efficient and easy way to help people discover your app in the App Store for iPhones and iPad.
The best place to catch the eye and reach interested users is at the top of the App Store search.
Advantages:
- – Adjustment of bids to the optimal (in ASA, this can be done up to the level of keywords).
- – Competition in the auction is still small. Because in Ukraine it is available only from the spring of 2019.
- – Advertising campaigns on iOS are most effective in ASA.
Universal App Campaign – Powered by machine learning, Universal App Campaigns allow you to advertise your app across the Google Search Network, Display Network, Google Play, and YouTube.
Advantages:
- – Display the above search results in Google Play, and App Store.
- – Advertising on the keywords of competitors.
- – High install rate of the application with proper selection of keywords.
With Facebook Ads, you can promote your apps on Facebook, Instagram, Audience Network, and Messenger.
Advantages:
- – Ads can only be placed on behalf of your product page, so you can tell you are promoting that as well;
- – It is possible to track app downloads from advertising campaigns;
- – You can track the relevance of your ads to targeted users.
App Store Optimization (ASO) – optimization of a mobile application on Google Play and AppStore to maximize its visibility, improve results in organic search, and convert visitors to downloads.
Advantages:
- – Ads can only be placed on behalf of your product page, so you can tell you are promoting that as well;
- – It is possible to track app downloads from advertising campaigns;
- – You can track the relevance of your ads to targeted users.